Communications, Print and Mail Ltd
Variable Customised Colour Print

It is now possible to communicate with targeted individuals on an extremely personal basis.
CPM have developed an expertise in variable data publishing. This process allows each printed item to be totally unique. From coloured personalised text to full colour Images and graphics, each page can appeal directly to the individual concerned.

Although relatively new to the UK, the technique of variable colour printing has already been deployed successfully and impressive response rates in excess of 10% have been achieved.

Every page can be different and all can be variable depending on the offer or communication being made.

As each item is unique there are no real limitations to print runs, or even re-prints that you would find within the traditional print routes.

CPM recognises key aspects of customer relationship marketing and the direct business value of customer loyalty. It is possible to develop building and retention programs, identifying the drivers of customer loyalty across different customer segments.